VIDEO KILLED THE RADIO STAR
Todd Dewett | October 21, 2015
Or maybe the classroom star? I miss the classroom. I did the math. I was able to directly touch about 3,500 students while I was still a professor. I miss them. We had a lot of fun. However, I now marvel at the continued success of the Lynda.com library. My courses are enjoyed by millions of learners! The reach is mind-blowing.
I am confident Lynda.com will continue to thrive. It’s important, however, to acknowledge that a rising tide lifts all boats. There are many Lynda competitors, generalists and niche players alike, who are growing and creating great work.
So why is it that video works so well? It wasn’t long ago that everyone said you can’t teach through video. It lacks interactivity, a personal connection, etc. It turns out the critics (I was one years ago) were wrong. Not only does video serve a few obvious needs, such as the need for convenience, it also aids in learning.
There are many reasons why. Here are three big ones:
Video, just like a great lecture, offers so much more than mere words on a page. It allows for the delivery of useful information, not just words. When done correctly, the words are surrounded by a host of cues that bring words to life: tone, pace, enunciation, facial movements, body language, etc. With a great communicator, a genuine connection is possible, in-person or on video.
Next, video offers great structure to support learning. The product is carefully planned, prepared, and edited to improve logical organization and flow in delivery. In short, knowledge is arranged in a manner that is carefully controlled to maximize the average student’s learning. This is of course not always the case with in-person instruction.
Finally, video allows you to consume as needed, not just once. It makes knowledge available 24/7 on any device. That means you can re-watch some or all of the content as needed, whenever you’d like in order to ensure that learning sticks. This is not usually the case with traditional instruction.
As options for interactivity continue to increase, it’s not surprising that many feel video instruction exceeds the value of traditional in-person instruction. In any event, I am humbled and thrilled to continue growing my little portion of the Lynda library. I look forward to watching it grow around the world!